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Retail marketing and branding: a definitive guide to maximizing ROI

by Perrey, Jesko | Spillecke, Dennis.

Publisher: West Sussex Wiley 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8700688 P3R3 (1).

Aaker on branding: 20 principles that drive success Aaker, David

by Aaker, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.827 A2A2 (1).

Managing public relations and brand image through social media

by Singh, Anurag [Editor] | Duhan, Punita [Editor].

Material type: Text Text; Literary form: Not fiction Publisher: Hershey IGI Global 2016Online access: E-Book Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.202854678 M2 (1). Items available for reference: Vikram Sarabhai Library e-Book - Digital AccessCall number: 659.202854678 M2 (1).

Creating value: the theory and practice of marketing semiotics research Oswald, Laura R.

by Oswald, Laura R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom Oxford University Press 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 O8C7 (1).

The context marketing revolution: how to motivate buyers in the age of infinite media

by Sweezey, Mathew.

Material type: Text Text; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2020Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: 658.8343 S9C6 (1). :

The art of successful brand collaborations: partnerships with artists, designers, museums, territories, sports, celebrities, science, good cause…and more

by Michel, Geraldine | Willing, Reine [Co-author].

Material type: Text Text; Literary form: Not fiction Publisher: Oxon Routledge 2020Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: 658.827 M4A7 (1). :

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