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Retail marketing and branding: a definitive guide to maximizing ROI

by Perrey, Jesko | Spillecke, Dennis.

Publisher: West Sussex Wiley 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8700688 P3R3] (1).

Aaker on branding: 20 principles that drive success

by Aaker, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 A2A2] (1).

Creating value: the theory and practice of marketing semiotics research

by Oswald, Laura R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: United Kingdom Oxford University Press 2015Availability: No items available Checked out (1).

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