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Management in marketing: text and cases Lazo, Hector

by Lazo, Hector | Corbin, Arnold.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1961Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658 L2M2-1 (5).

Marketing management and administrative action Britt, Steuart Henderson

by Britt, Steuart Henderson | Boyd, Harper W.

Edition: Completely Revised EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1968Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B7M2 (1).

Marketing management and administrative action

by Britt, Steuart Henderson | Boyd, Harper W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madison McGraw-Hill 1963Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B7M2-2 (2).

Problems in marketing Brown, Milton Peers

by Brown, Milton Peers | Cardozo, Richard N | Cunningham, Scott M | Salmon, Walter J | Sultan, Ralph G.M.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1968Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B7P7 (1).

Marketing management in action Buell, Victor P.

by Buell, Victor P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1966Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B8M2 (1).

Sales planning and control Crisp, Richard D.

by Crisp, Richard D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1961Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.81 C7S2-2 (2).

Marketing Myers, James H.

by Myers, James H.

Edition: McGraw-Hill International EditionsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M9M2 (1).
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Modern marketing management: an integrated approach

by Mauser, Ferdinand F [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1961Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M2M6-3 (3).

Fundamentals of marketing Stanton, William J

by Stanton, William J | Futrell, Charles.

Edition: 8thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Co. 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8F8 (1).

Fundamentals of marketing Stanton, William J.

by Stanton, William J.

Edition: 7th ed. International Student Edition Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Auckland McGraw-Hill International Book Company 1984Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8F8 (1).

Essentials of marketing: a global-managerial approach Perreault, William D.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 8th ed. International EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 P3E8/2000 (1).

Fundamentals of marketing Stanton, William J.

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: International editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1991Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8F8/91 (1).

Cases in marketing management Guiltinan, Joseph P.

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: McGraw-Hill International EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1992Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 G8C2 (1).

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