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Management in marketing: text and cases

by Lazo, Hector | Corbin, Arnold.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 L2M2-1] (5).

Marketing management and administrative action

by Britt, Steuart Henderson | Boyd, Harper W.

Edition: Completely Revised EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7M2] (1).

Marketing management and administrative action

by Britt, Steuart Henderson | Boyd, Harper W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Madison McGraw-Hill 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7M2-1] (2).

Problems in marketing

by Brown, Milton Peers | Cardozo, Richard N | Cunningham, Scott M | Salmon, Walter J | Sultan, Ralph G.M.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7P7] (1).

Marketing management in action

by Buell, Victor P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B8M2] (1).

Sales planning and control

by Crisp, Richard D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 C7S2-1] (2).

Marketing

by Myers, James H.

Edition: McGraw-Hill International EditionsMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M9M2] (1).
Lists:

Modern marketing management: an integrated approach

by Mauser, Ferdinand F [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M6-1] (3).

Fundamentals of marketing

by Stanton, William J | Futrell, Charles.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Co. 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8F8] (1).

Fundamentals of marketing

by Stanton, William J.

Edition: 7th ed. International Student Edition Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Auckland McGraw-Hill International Book Company 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8F8] (1).

Essentials of marketing: a global-managerial approach

by Perreault, William D | McCarthy, E. Jerome.

Edition: 8th ed. International EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P3E8/2000] (1).

Fundamentals of marketing

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: International editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1991Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8F8/91] (1).

Cases in marketing management

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: McGraw-Hill International EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 G8C2] (1).

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