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Handbook of sales and marketing management

by Rogers, Len.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 R6H2] (1).

Advertising management

by Aaker, David A | Batra, Rajeev | Myers, John G.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Pvt. Ltd. 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2/92-1] (5).

Advertising management

by Aaker, David A | Mayers, John G.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2/89-1] (5).

Advertising management

by Aaker, David A | Mayers, John G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs., New Jersey Prentice-Hall 1982; New Delhi Prentice-Hall of India Pvt. Ltd. 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2-1] (4).

Advertising management: introductor's manual with tests

by Aaker, David A | Mayers, John G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs. Prentice-Hall, Inc. 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2(Supp)] (1).

Advertising management

by Aaker, David A | Mayers, John G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs., New Jersey Prentice-Hall 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2-1] (2).

Strategic advertising management

by Percy, Larry | Rossiter, John R | Elliott, Richard.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 P3S8] (1).

Advertising regulationsin India: in the context of the consumer and MRTP by Amit Bordia (Student Project)

by Bordia, Amit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1998Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1998/618 ] (1).

Advertising management

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B2A2/2006] (1).

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