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Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by vadilal enterp

by Shukla, Amit | Iyer, Mahesh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1989Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1989/139 ] (1).

Sex appeals in advertising by Dilip Soman and Shubhajit Sen (Student Project)

by Soman, Dilip | Sen, Shubhajit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Capital market 1990Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1990/226 ] (1).

Modeling of the assumptions of creative teams regarding how advertising works and their implications for advertising managers and researchers by R.G. Subhashini and Dipankar Halde

by R. G., Subhashini | Halder, Dipankar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1992Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1992/312 ] (1).

Industry wise analysis of trands in advertising and other marketing expenditures and their effectivness by Rekhia Dutta and Ajay Mohan Dang (Student Project)

by Dutta, Rekhia | Dang, Ajay Mohan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1997Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1997/601 ] (1).

Advertising regulationsin India: in the context of the consumer and MRTP by Amit Bordia (Student Project)

by Bordia, Amit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1998Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1998/618 ] (1).

Use of psychoanalysis to effectively design: creative strategies in advertising by Ramya Venkataraman and Vishal Nongbet (Student Project)

by Venkataraman, Ramya | Nongbet, Vishal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1999/712 ] (1).

Development of a model to determine the sales response to advertising by Manishi M. Sanwal (Student Project)

by Sanwal, Manishi M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2000Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2000/723 ] (1).

Study on branding and positioning strategies of bottled water in India by Bimalansu Sekhar Sahoo and Gaurav Gupta (Student Project)

by Sahoo, Bimalansu Sekhar | Gupta, Gaurav.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2001/880 ] (1).

Brand extension - a case of Vadilal by Dronodeb Raychaudhuri and Suyash Lad (Student Project)

by Raychaudhuri, Dronodeb | Lad, Suyash.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2003Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2003/983 ] (1).

Evolution of advertisements in a dynamic environment: a case study of soft drinks by Pratik Kumar Bhor and Sanjukta Prmanick (Student Project)

by Bhor, Pratik Kumar | Prmanick, Sanjukta.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2004Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2004/1066 ] (1).

Commodity brands: a study of Buyer's perceptions about product attributes

by Sadh, Ashish.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2000Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP(FDP) 2000/1436 ] (1).

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