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Advertising practice: analytic and creative exercises

by Coe, Barbara Davis.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall, Inc. 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C6A2] (1).

Advertising

by Cohen, Dorothy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C6A2] (1).

Advertising and market power

by Comnnor, William A | Wilson, Thomas A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Harvard University Press 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C6A2] (1).

Measuring the effect of advertising: a comprehensive approach

by Corkindale, David Reay | Kennedy, Sherril H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Westmead Saxon House 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C6M3] (1).

A woman's place: an analysis of the roles portrayed by women in magazine advertisements

by Courtney, Alice E | Lockeretz, Sarah Wernick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C6W6] (1).

Advertising: communications for management

by Crawford, John W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Allyn & Bacon, Inc. 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C7A2] (1).

Advertising

by Crawford, John W.

Edition: 2nd Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Allyn & Bacon, Inc. 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C7A2] (1).

How to increase advertising effectiveness

by Crisp, Richard D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C7H6] (1).

Advertising principles and problems

by Dirksen, Charles J | Kroeger, Arthur.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Irwin 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 D4A2] (1).

Advertising principles and problems

by Dirksen, Charles J | Kroeger, Arthur.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Irwin 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 D4A2] (1).

Advertising principles and problems

by Dirksen, Charles J | Kroeger, Arthur.

Edition: Revised ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Irwin 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 D4A2] (1).

Ogilvy on advertising

by Ogilvy, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Orbis Publishing 1983Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 O4O4] (1).

Advertising media and markets

by Duffy, Ben.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Prentice-Hall, Inc. 1957Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 D8A2] (1).

Advertising: its role in modern marketing

by Dunn, Samuel Watson.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston, Inc. 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 D8A2] (1).

Advertising: its role in modern marketing

by Dunn, Samuel Watson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 D8A2-1] (3).

How to make advertising work

by Durkee, Burton R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 D8H6] (1).

International handbook of advertising

by Dunn, S. Watson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill book Company 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 D8I6-1] (2).

Advertising expenditure 1960

by Economist Intelligence Unit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: - The Advertising Association 1962Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 E2A2] (1).

The economics of advertising

by The Economists Advisory Group.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London The Advertising Assocition 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 E2E2] (1).

Retail advertising and sales promotion

by Edwards, Charles Mundy | Brown, Russell A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall, Inc. 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 E2R3-1] (2).

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