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Advertising handbook

by Barton, Roger [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Prentice-Hall 1950Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B2A2-1] (2).

Readings in advertising management

by Bellur, V. V | Berkman, Harold W | Lau, H. F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B3R3] (1).

The advertising we deserve?

by Birch, Lionel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Vista Books 1962Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B4A2] (1).

Advertising, competition, and public policy: a simulation study

by Bloom, Paul N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. Ballinger Publishing Company 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B5A2] (1).

Advertising concepts and application: a student supplement

by Bove, Courtland L | Arens, William F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin, Inc. 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B6A2] (1).

Contemporary advertising

by Bovee, Courtland L | Arens, William F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin, Inc. 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B6C6] (1).

Contemporary advertising: instructor's manual

by Bovee, Courtland L | Arens, William F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin, Inc. 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B6C6(supp)] (1).

Promotion: a behavioral view

by Boyd, Harper W | Levy, Sidney J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Cliffs., New Jersey Prentice-Hall 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B6P7] (1).

Strategy in advertising

by Bogart, Leo.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Harcourt, Brace & World 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B6S8-1] (4).

Introduction to advertising

by Brewster, Arthur Judson | Palmer, Herbert Hall | Ingraham, Robert G.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company, Inc. 1954Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B7I6] (1).

The truth about advertising

by Brandon, Robert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Chapman & Hall Ltd 1949Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B7T7] (1).

Advertising in the market place

by Burke, John D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B8A2] (1).

Advertising fundamentals

by Burton, Philip Ward | Miller, J Robert.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Columbus Grid, Inc. 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B8A2] (1).

The profitable science of making media work

by Burton, Philip Ward.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New London Printer's Ink Books 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B8P7] (1).

Advertising: a general introduction

by Caplin, Robert S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Business Publications Limited 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C2A2] (1).

How to advertise and promote your retail store

by Cassell, Dana K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1983Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C2H6] (1).

Essentials of advertising

by Chandan, J. S | Singh, Jagjit | Malhan, P.N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford & IBH Publishing Co. Pvt. Ltd. 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C4E8] (1).

Teach yourself advertising and publicity

by Chandor, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London The English University Press Ltd. 1950Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C4T3] (1).

The want makers: lifting the lid off the world advertising industry: how they make you buy

by Clark, Eric.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Hodder and Stoughton 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C5W2] (1).

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