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Personalized digital advertising: how data and technology are transforming how we market Nesamoney, Diaz

by Nesamoney, Diaz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Old Tappan Pearson Education, Inc. 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.144 N3P3 (1).

Let's put a smile on that face a study on the embeddedness of humorous advertisements (CD)

by Khandeparkar, Kapil.

Material type: Text Text; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2016Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: TH 2016-07 (1). :

Shopper marketing: profiting from the place where suppliers, brand manufacturers, and retailers connect Flint, Daniel J.

by Flint, Daniel J | Hoyt, Chris | Swift, Nancy.

Publisher: New Jersey Pearson FT Press 2014Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 F5S4 (1).

Twenty ads that shook the world: the century's most groundbreaking advertising and how It changed us all Twitchell, James

by Twitchell, James.

Publisher: New York Three Rivers Press 2000Availability: No items available : Checked out (1).

Strategies of non-price competitionthe case of advertising in the Indian FMCG sector (CD)

by Saini, Aashutosh | Dora, Hanumantu Kaushik [Co-author] | Bhatia, Sumiran [Co-author].

Material type: Computer file Computer file; Format: electronic Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2018Online access: e-Report Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: SP2018/2467 (1). :

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