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Personalized digital advertising: how data and technology are transforming how we market

by Nesamoney, Diaz.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Old Tappan Pearson Education, Inc. 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.144 N3P3] (1).

Let's put a smile on that face a study on the embeddedness of humorous advertisements (CD)

by Khandeparkar, Kapil.

Material type: book Book; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2016Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 2016-07] (1).

Shopper marketing: profiting from the place where suppliers, brand manufacturers, and retailers connect

by Flint, Daniel J | Hoyt, Chris | Swift, Nancy.

Publisher: New Jersey Pearson FT Press 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 F5S4] (1).

Twenty ads that shook the world: the century's most groundbreaking advertising and how It changed us all

by Twitchell, James.

Publisher: New York Three Rivers Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 T9T9] (1).

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