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Advertising today

by Johnson, J. Douglas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago Science Research Associates 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 J6A2] (1).

The business of advertising

by Jones, Robert W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Longman 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 J6B8-1] (2).

Issues in advertising

by Karp, Robert E [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York MSS Information Corporation 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 K2I6] (1).

Promotion: an introductory analysis

by Kernan, Jerome B | Dommermuth, William P | Sommers, Montrose S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Co., 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 K3P7] (1).

Advertising: mass communication in marketing

by Kirkpatrick, C. A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Houghton Mifflin Co., 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 K4A2] (1).

Advertising procedure

by Kleppner, Otto.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 K5A2] (1).

Advertising procedure

by Kleppner, Otto.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 K5A2] (1).

Advertising procedure

by Kleppner, Otto.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1950Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 K5A2-1] (3).

Advertising: mass communication in marketing

by Littlefield, James E | Kirkpatrick, C. A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Houghton Mifflin Company 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 L4A2] (1).

The advertising and promotion challenge: vaguely right or precisely wrong?

by Lodish, Leonard M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Oxford University Press 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 L6A2-1] (1). Lost (1).

Advertising

by Longman, Kenneth A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Harcourt Brace Jovanovich 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 L6A2] (1).

Marketing: the uses of advertising

by Lowndes, Douglas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Pergamon Press 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 L6M2] (1).

Off madison avenue

by Lyon, David G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Putnam 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 L9O3] (1).

Advertising

by Mandell, Maurice I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 M2A2] (1).

The image makers: secrets of successful advertising

by Meyers, William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Orbis Publishing 1985Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 M3I6] (1).

Creative advertising: theory and practice

by Moriarty, Sandra E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 M6C7] (1).

The extent of retail advertising as a management tool - its scope and importance in small business

by Moore, Charles Thomas | Nevada University | Martin, T. R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Nevada The University of Nevada 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 N3E9] (1).

Marketing sales promotion and advertising

by Nolan, Carroll A | Warmke, Roman F.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati South-Western Publishing Co., 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 N6M2] (1).

The unpublished David Ogilvy

by Ogilvy, David | Raphaelson, Joel [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Sidgwick & Jackson 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 O4U6] (1).

Advertising: the marketing approach

by Paine, Michael C.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Crosby Lockwood & Sons Ltd., 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 P2A2] (1).

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