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Market-based management: strategies for growing customer value and profitability Best, Roger J.

by Best, Roger J.

Edition: International editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall International, Inc. 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B3M2 (1).

A model of customer satisfaction with service encounters involving failure and recovery Smith, Amy K.

by Smith, Amy K | Bolton, Ruth N | Wagner, Janet.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S6M6 (1).

Quality management Majumdar, Prabal

by Majumdar, Prabal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Calcutta Samatat Prakashan 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.562 M2Q8 (1).

Construction marketing: strategies for success Pettinger, Richard

by Pettinger, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Macmillan Press Limited 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 P3C6 (1).

Improving marketing effectiveness: the methods and tools that work best Shaw, Robert

by Shaw, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan (India) 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S4I6 (1).

Dynamic model of consumers' usage of services: usage as an antecedent and consequence of satisfaction Bolton, Ruth N.

by Bolton, Ruth N | Lemon, Katherine N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B6D9 (1).

The market driven organization: understanding, attracting, and keeping valuable customers Day, George S.

by Day, George S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 D2M21 (1).

Relationship marketing: gaining competitive advantage through customer satisfaction and customer retention

by Henning-Thurau, Thorsten [Editor] | Hansen, Ursula [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berlin Springer-Verlag 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R33 (1).

CRM at the speed of light: capturing and keeping customers in internet real time Greenberg, Paul

by Greenberg, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 G7C8 (1).

Developing business strategies Aaker, David A.

by Aaker, David A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 A2D33/2001 (1).

Promiscuous customers: invisible brands : delivering value in digital markets Bayler, Michael

by Bayler, Michael | Stoughton, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Capstone Publishing 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 B2P7 (1).

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers Foss, Bryan

by Foss, Bryan | Stone, Merlin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 F6S8 (1).

Market-based management: strategies for growing customer value and profitability Best, Roger J.

by Best, Roger J.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B3M2/2000-1 (2).

CRM in financial services: a practical guide to making customer relationship management work Foss, Bryan

by Foss, Bryan | Stone, Merlin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 F6C8 (1).

Digital marketing: using new technologies to get closer to your customers Rowan, Will

by Rowan, Will.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R6D41 (1).

CRM at the speed of light: capturing and keeping customers in internet real time Greenberg, Paul

by Greenberg, Paul.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 G7C8/2003 (1).

Market-based management: strategies for growing customer value and profitability Best, Roger J.

by Best, Roger J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B3M2/2004 (1).

Market-based management: strategies for growing customer value and profitability Best, Roger J.

by Best, Roger J.

Edition: 5th ed. Eastern economic edition Publisher: New Delhi PHI Learning Private Ltd., 2009Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B3M2/2009 (1).

The psychology of price: how to use price to increase demand, profit and customer satisfaction Caldwell, Leigh

by Caldwell, Leigh.

Publisher: London Crimson Publishing 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.816 C2P8 (1).

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