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Market-based management: strategies for growing customer value and profitability
by Best, Roger J. Edition: International editionMaterial type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Prentice-Hall International, Inc. 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M2] (1).
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A model of customer satisfaction with service encounters involving failure and recovery
by Smith, Amy K | Bolton, Ruth N | Wagner, Janet. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S6M6] (1).
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Quality management
by Majumdar, Prabal. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Calcutta Samatat Prakashan 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.562 M2Q8] (1).
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Construction marketing: strategies for success
by Pettinger, Richard. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Macmillan Press Limited 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P3C6] (1).
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Improving marketing effectiveness: the methods and tools that work best
by Shaw, Robert. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Macmillan (India) 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4I6] (1).
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Dynamic model of consumers' usage of services: usage as an antecedent and consequence of satisfaction
by Bolton, Ruth N | Lemon, Katherine N. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6D9] (1).
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The market driven organization: understanding, attracting, and keeping valuable customers
by Day, George S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Free Press 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M21] (1).
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Relationship marketing: gaining competitive advantage through customer satisfaction and customer retention
by Henning-Thurau, Thorsten [Editor] | Hansen, Ursula [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Berlin Springer-Verlag 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R33] (1).
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CRM at the speed of light: capturing and keeping customers in internet real time
by Greenberg, Paul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata McGraw-Hill 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 G7C8] (1).
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Developing business strategies
by Aaker, David A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons, Inc. 2001Availability: No items available Checked out (1).
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Promiscuous customers: invisible brands : delivering value in digital markets
by Bayler, Michael | Stoughton, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford Capstone Publishing 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 B2P7] (1).
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Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers
by Foss, Bryan | Stone, Merlin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 F6S8] (1).
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Market-based management: strategies for growing customer value and profitability
by Best, Roger J. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Prentice-Hall 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M2/2000-1] (2).
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CRM in financial services: a practical guide to making customer relationship management work
by Foss, Bryan | Stone, Merlin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 F6C8] (1).
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Digital marketing: using new technologies to get closer to your customers
by Rowan, Will. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R6D41] (1).
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CRM at the speed of light: capturing and keeping customers in internet real time
by Greenberg, Paul. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 G7C8/2003] (1).
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Market-based management: strategies for growing customer value and profitability
by Best, Roger J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Prentice-Hall 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M2/2004] (1).
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Supply chain management by Subrahmanya Srinivas Sista and Ustav Garg (Student Project)
by Sista, Subrahmanya Srinivas | Garg, Utsav. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ahmedabad Indian Institute of Management 2002Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2002/968 ] (1).
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Reactions to waiting: (measuring the waiting experience and theorizing a robust model for the relevant dimensions to be improved) by Arijit Chatterjee (Student Project)
by Chatterjee, Arijit. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ahmedabad Indian Institute of Management 2003Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2003/1030 ] (1).
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Market-based management: strategies for growing customer value and profitability
by Best, Roger J. Edition: 5th ed. Eastern economic edition Publisher: New Delhi PHI Learning Private Ltd., 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M2/2009] (1).
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