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Marketing spending for new product introduction: entrant strategy and incumbent response Shankar, Venkatesh

by Shankar, Venkatesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 S4M2 (1).

Lightning strategies for innovation: how the world's best firms create new products Zangwill, Willard I.

by Zangwill, Willard I.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Lexington Books 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 Z2L4 (1).

Copycats: how smart companies use imitation to gain a strategic edge Shenkar, Oded

by Shenkar, Oded.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Press 2010Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4063 S4C6 (1).

Getting innovation right: how leaders leverage inflection points to drive success Kahan, Seth

by Kahan, Seth.

Publisher: San Francisco Jossey-Bass 2013Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4063 K2G3 (1).

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