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The product-planning system Goslin, Lewis N.

by Goslin, Lewis N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 G6P7 (1).

Classic failures in product marketing: marketing principles violations and how to avoid them Hendon, Donald W.

by Hendon, Donald W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Quorum Books 1989Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 H3C5 (1).

New product programs: their planning and control Uman, David B.

by Uman, David B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1969Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 U6N3 (1).

Market planning for new industrial products Choffray, Jean-Marie

by Choffray, Jean-Marie | Lilien, Gary L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1980; Canada A Ronald Press 1980Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 C4M3 (1).

Management of design: engineering and management perspectives

by Dasu, Sriram [Editor] | Eastman, Charles [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Kluwer Academic Publishers 1994Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 M2 (1).

The power of product platforms: building value and cost leadership Meyer, Marc H.

by Meyer, Marc H | Lehnerd, Alvin P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 M3P6 (1).

Managing product development

by Nishiguchi, Toshihiro [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 M2 (1).

The product development challenge: competing through speed, quality and creativity

by Clark, Kim B [Editor] | Wheelwright, Steven C [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1994Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.56 P7 (1).

Innovation management and new product development Trott, Paul

by Trott, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pitman publishing 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 T7I6 (1).

Eating the big fish: how challenger brands can compete against brand leaders Morgan, Adam

by Morgan, Adam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M6E2 (1).

Managing the design factory: a product developer's toolkit Reinertsen, Donald G.

by Reinertsen, Donald G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 R3M2 (1).

Organizational capacities for sustained product innovation Dougherty, Deborah

by Dougherty, Deborah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 D6O7 (1).

Product development for the service sector: lessons from market leaders Cooper, Robert G.

by Cooper, Robert G | Edgett, Scott J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Perseus Books 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.4 C6P71 (1).

The design of things to come: how ordinary people create extraordinary products Vogel, Craig M.

by Vogel, Craig M | Boatwright, Peter | Cagan, Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wharton School Publishing/Pearson Education 2006Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 V6D3 (1).

Creating breakthrough products: innovation from product planning to program approval Cagan, Jonathan

by Cagan, Jonathan | Vogel, Craig M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) Pte. Ltd., 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 C2C7-1 (6).

Managing new product and process development: text and cases Clark, Kim B.

by Clark, Kim B | Wheelwright, Steven C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 C5M2 (1).

Revolutionizing product development: quantum leaps in speed, efficiency and quality126917 Wheelwright, Steven C.

by Wheelwright, Steven C | Clark, Kim B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1992Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 W4R3 (1).

Effective product design and development: how to cut lead time and increase customer satisfaction Rosenthal, Stephen R.

by Rosenthal, Stephen R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood Business One Irwin 1992Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 R6E3 (1).

Cases in product management Quelch, John A.

by Quelch, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Irwin 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 Q8C2 (1).

Product policy: concepts, methods and strategy Wind, Yoram Jerry

by Wind, Yoram Jerry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. Addison-Wesley Publishing Company 1982Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 W4P7 (1).

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