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Classic failures in product marketing: marketing principles violations and how to avoid them Hendon, Donald W.

by Hendon, Donald W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Quorum Books 1989Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 H3C5 (1).

How to launch a new product Leduc, Robert

by Leduc, Robert | Maycock, Richard F [Translator] | Wardle, John [Translator].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Crosby Lockwood & Sons 1966Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658 L3H6 (1).

Product strategy and management

by Berg, Thomas L [Editor] | Shuchman, Abe [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston, Inc. 1963Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B5P7 (1).

Corporate marketing planning Brion, John M.

by Brion, John M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B7C6 (1).
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A conceptual framework for more successful new product introductions

by Applied Marketing inc | Applied Marketing Inc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Framingham, Mass Applied Marketing Inc., 1968Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 A7C6 (1).

Marketing new industrial products Baker, Michael John

by Baker, Michael John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Macmillan 1975Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B2M2 (1).

Pioneering new products: a market survival guide Bobrow, Edwin E.

by Bobrow, Edwin E | Shafer, Dennis W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood Dow Jones-Irwin 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B6P4 (1).

Market testing consumer products: a symposium

by National Industrial Conference Board New York 1967 | Symposium on Market Testing Consumer Products | National Industrial Conference Board.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York National Industrial Conference Board 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 N2M2 (1).

Launching a new product

by Morley, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Business Books 1968Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 M6L2 (1).

Launching new products in competitive markets Skinner, Richard N.

by Skinner, Richard N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Associated Business Programmes 1972Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 S5L2 (1).

How to avoid mistakes when introducing new products Smith, Dilman M.K.

by Smith, Dilman M.K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Vantage Press 1964Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 S6H6 (1).

Systematic new product development Douglas, Gordon

by Douglas, Gordon | Kemp, Philip | Cook Jeremy.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Aldershot, Hants Gower 1983Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 D6S9 (1).

Maintaining the products portfolio: the commercial development concept

by American Management Association: Research and Development Division | American Management Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1960Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 A6M2 (1).

Adoption of new food products: an investigation into the existence and the characteristics of food innovators Kleyngeld, H. P.

by Kleyngeld, H. P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Tilburg Tilburg University Press 1974Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 K5A2 (1).

The design dimension: product strategy and the challenge of global marketing Lorenz, Christopher

by Lorenz, Christopher.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Basil Blackwell 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 L6D3 (1).

Creating and marketing new products Wills, Gordon

by Wills, Gordon | Hayhurst, Roy | Midgley, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Crosby Lockwood Staples 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 W4C7 (1).

Products and markets Reynolds, William H.

by Reynolds, William H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Appleton - Century - Crofts 1969Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R3P7 (1).

Innovative behaviour and communication Robertson, Thomas S.

by Robertson, Thomas S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston,INC. 1971Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R6I6 (1).

Meeting of the minds: creating the market-based enterprise Barabba, Vincent P.

by Barabba, Vincent P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B2M3 (1).

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