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Product strategy and management

by Berg, Thomas L [Editor] | Shuchman, Abe [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston, Inc. 1963Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B5P7 (1).

Variety reduction

by British Productivity council | British Productivity council.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London British Productivity council 1961Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 B7V2 (1).

The new product: how to find, test, develop, cost, price, protect, advertise, and sell new products Karger, Delmar W.

by Karger, Delmar W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Industrial Press 1960Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 K2N3-2 (2).

Problems of small business in developing and exploiting new products

by Karger, Delmar W | Jack, Andrew B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Washington Renssellaer polytechnic institute 1963Online access: e-Book Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 K2P7 (1).

The design dimension: product strategy and the challenge of global marketing Lorenz, Christopher

by Lorenz, Christopher.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Basil Blackwell 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 L6D3 (1).

Technology transfer-process and policy: an analysis of the utilization of technological by-products of military and space R and D Rosenbloom, Richard S.

by Rosenbloom, Richard S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Washington D. C. National Planning Association 1965Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 607.273 R6T3 (1).

Blue ocean strategy: how to create uncontested market space and make competition irrelevant Kim, Chan W.

by Kim, Chan W | Mauborgne, Renee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston HBS Press 2005Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 K4B5-2 (1). Checked out (1).

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