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Using conjoint analysis to help design product platforms Moore, William L.

by Moore, William L | Louviere, Jordan J | Verma, Rohit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 M6U8 (1).

Product planning and management: designing and delivering value Moore, William L.

by Moore, William L | Pessemier, Edgar A.

Edition: McGraw-Hill International EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 M6P7 (1).

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