Indian Institute of Management Ahmedabad catalog › Results of search for 'ccl=an:32267'

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		Innovation management and new product development Trott, Paul by Trott, Paul. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Pitman publishing 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 T7I6 (1). Place hold Add to cart (remove)
		Eating the big fish: how challenger brands can compete against brand leaders Morgan, Adam by Morgan, Adam. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M6E2 (1). Place hold Add to cart (remove)
		Managing the design factory: a product developer's toolkit Reinertsen, Donald G. by Reinertsen, Donald G. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 R3M2 (1). Place hold Add to cart (remove)
		No cover image available Preproduction market potential assessment of innovative consumer products Grover, Rajiv by Grover, Rajiv \| Ozer, Muammer. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cambridge, Massachusetts Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 G7P71 (1). Place hold Add to cart (remove)
		No cover image available Variety for sale: mass customization or mass confusion? Huffman, Cynthia by Huffman, Cynthia \| Kahn, Barbara E. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 H8V2 (1). Place hold Add to cart (remove)
		No cover image available Using conjoint analysis to help design product platforms Moore, William L. by Moore, William L \| Louviere, Jordan J \| Verma, Rohit. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 M6U8 (1). Place hold Add to cart (remove)
		No cover image available Organizational capacities for sustained product innovation Dougherty, Deborah by Dougherty, Deborah. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 D6O7 (1). Place hold Add to cart (remove)
		New product and brand management: marketing engineering applications Lilien, Gary L. by Lilien, Gary L \| Rangaswamy, Arvind \| Institute for the Study of Business Markets. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Reading Addison-Wesley Publishing Company 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 L4N3 (1). Place hold Add to cart (remove)
		No cover image available Marketing spending for new product introduction: entrant strategy and incumbent response Shankar, Venkatesh by Shankar, Venkatesh. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 S4M2 (1). Place hold Add to cart (remove)
		No cover image available Stuck in the past: why managers persist with new product failures Biyalagorsky, Eyal by Biyalagorsky, Eyal \| Boulding, William \| Staelin, Richard. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 B4S8 (1). Place hold Add to cart (remove)
		Product development for the service sector: lessons from market leaders Cooper, Robert G. by Cooper, Robert G \| Edgett, Scott J. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Perseus Books 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.4 C6P71 (1). Place hold Add to cart (remove)
		The organisation of integrated product development Paashuis, Victor by Paashuis, Victor. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Berlin Springer-Verlag 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 P2O7 (1). Place hold Add to cart (remove)
		Customer-centered products: creating successful products through smart requirements management Hooks, Ivy F. by Hooks, Ivy F \| Farry, Kristin A. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 H6C8 (1). Place hold Add to cart (remove)
		Managing new product development and innovation: a microeconomic toolbox Grupp, Hariolf by Grupp, Hariolf \| Maital, Shlomo \| Frenkel, Amnon [Contributor] \| Koschatzky, Knut [Contributor] \| Arieh, Asaf Ben [Contributor] \| Dopelt, Galit [Contributor] \| Gillath, Irit [Contributor] \| Horwitch, Mel [Contributor] \| Levy, Guy [Contributor]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham Edward Elgar Publishing 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 G7M2 (1). Place hold Add to cart (remove)
		Managing new products: using the MAP system to accelerate growth Kuczmarski, Thomas D. by Kuczmarski, Thomas D. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books Private Limited 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 K8M2/2000 (1). Place hold Add to cart (remove)
		Ascending the value spiral: from insight to innovation Ramachander, S. by Ramachander, S. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R2A8 (1). Place hold Add to cart (remove)
		Strategic management of technology and innovation Burgelman, Robert A. by Burgelman, Robert A \| Maidique, Modesto A \| Wheelwright, Steven C. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 B8S81/2001 (1). Place hold Add to cart (remove)
		Blockbusters: the five keys to developing great new products Lynn, Gary S. by Lynn, Gary S \| Reilly, Richard R. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Harper Business 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 L9B5 (1). Place hold Add to cart (remove)
		How breakthroughs happen: the surprising truth about how companies innovate Hargadon, Andrew by Hargadon, Andrew. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 H2H6 (1). Place hold Add to cart (remove)
		Blue ocean strategy: how to create uncontested market space and make competition irrelevant Kim, Chan W. by Kim, Chan W \| Mauborgne, Renee. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston HBS Press 2005Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 K4B5-2 (1). Checked out (1). Place hold Add to cart (remove)

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