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Innovation management and new product development Trott, Paul

by Trott, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pitman publishing 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 T7I6 (1).

Eating the big fish: how challenger brands can compete against brand leaders Morgan, Adam

by Morgan, Adam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M6E2 (1).

Managing the design factory: a product developer's toolkit Reinertsen, Donald G.

by Reinertsen, Donald G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 R3M2 (1).

Preproduction market potential assessment of innovative consumer products Grover, Rajiv

by Grover, Rajiv | Ozer, Muammer.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge, Massachusetts Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 G7P71 (1).

Variety for sale: mass customization or mass confusion? Huffman, Cynthia

by Huffman, Cynthia | Kahn, Barbara E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 H8V2 (1).

Using conjoint analysis to help design product platforms Moore, William L.

by Moore, William L | Louviere, Jordan J | Verma, Rohit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 M6U8 (1).

Organizational capacities for sustained product innovation Dougherty, Deborah

by Dougherty, Deborah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 D6O7 (1).

New product and brand management: marketing engineering applications Lilien, Gary L.

by Lilien, Gary L | Rangaswamy, Arvind | Institute for the Study of Business Markets.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Reading Addison-Wesley Publishing Company 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 L4N3 (1).

Marketing spending for new product introduction: entrant strategy and incumbent response Shankar, Venkatesh

by Shankar, Venkatesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 S4M2 (1).

Stuck in the past: why managers persist with new product failures Biyalagorsky, Eyal

by Biyalagorsky, Eyal | Boulding, William | Staelin, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 B4S8 (1).

Product development for the service sector: lessons from market leaders Cooper, Robert G.

by Cooper, Robert G | Edgett, Scott J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Perseus Books 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.4 C6P71 (1).

The organisation of integrated product development Paashuis, Victor

by Paashuis, Victor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berlin Springer-Verlag 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 P2O7 (1).

Customer-centered products: creating successful products through smart requirements management Hooks, Ivy F.

by Hooks, Ivy F | Farry, Kristin A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 H6C8 (1).

Managing new product development and innovation: a microeconomic toolbox Grupp, Hariolf

by Grupp, Hariolf | Maital, Shlomo | Frenkel, Amnon [Contributor] | Koschatzky, Knut [Contributor] | Arieh, Asaf Ben [Contributor] | Dopelt, Galit [Contributor] | Gillath, Irit [Contributor] | Horwitch, Mel [Contributor] | Levy, Guy [Contributor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham Edward Elgar Publishing 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 G7M2 (1).

Managing new products: using the MAP system to accelerate growth Kuczmarski, Thomas D.

by Kuczmarski, Thomas D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books Private Limited 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 K8M2/2000 (1).

Ascending the value spiral: from insight to innovation Ramachander, S.

by Ramachander, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R2A8 (1).

Strategic management of technology and innovation Burgelman, Robert A.

by Burgelman, Robert A | Maidique, Modesto A | Wheelwright, Steven C.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 B8S81/2001 (1).

Blockbusters: the five keys to developing great new products Lynn, Gary S.

by Lynn, Gary S | Reilly, Richard R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Harper Business 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 L9B5 (1).

How breakthroughs happen: the surprising truth about how companies innovate Hargadon, Andrew

by Hargadon, Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 H2H6 (1).

Blue ocean strategy: how to create uncontested market space and make competition irrelevant Kim, Chan W.

by Kim, Chan W | Mauborgne, Renee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston HBS Press 2005Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 K4B5-2 (1). Checked out (1).

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