Indian Institute of Management Ahmedabad catalog › Results of search for 'ccl=an:32267 and su-to:Strategic planning'

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		No cover image available Marketing spending for new product introduction: entrant strategy and incumbent response Shankar, Venkatesh by Shankar, Venkatesh. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 S4M2 (1). Place hold Add to cart (remove)
		Lightning strategies for innovation: how the world's best firms create new products Zangwill, Willard I. by Zangwill, Willard I. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Lexington Books 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 Z2L4 (1). Place hold Add to cart (remove)
		Copycats: how smart companies use imitation to gain a strategic edge Shenkar, Oded by Shenkar, Oded. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Press 2010Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4063 S4C6 (1). Place hold Add to cart (remove)
		Getting innovation right: how leaders leverage inflection points to drive success Kahan, Seth by Kahan, Seth. Publisher: San Francisco Jossey-Bass 2013Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4063 K2G3 (1). Place hold Add to cart (remove)

Indian Institute of Management Ahmedabad