Indian Institute of Management Ahmedabad

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Corporate marketing planning Brion, John M.

by Brion, John M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B7C6 (1).
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Marketing new industrial products Baker, Michael John

by Baker, Michael John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Macmillan 1975Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B2M2 (1).

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Pioneering new products: a market survival guide Bobrow, Edwin E.

by Bobrow, Edwin E | Shafer, Dennis W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood Dow Jones-Irwin 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B6P4 (1).

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Market testing consumer products: a symposium

by National Industrial Conference Board New York 1967 | Symposium on Market Testing Consumer Products | National Industrial Conference Board.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York National Industrial Conference Board 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 N2M2 (1).

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Launching a new product

by Morley, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Business Books 1968Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 M6L2 (1).

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Launching new products in competitive markets Skinner, Richard N.

by Skinner, Richard N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Associated Business Programmes 1972Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 S5L2 (1).

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How to avoid mistakes when introducing new products Smith, Dilman M.K.

by Smith, Dilman M.K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Vantage Press 1964Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 S6H6 (1).

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Creating and marketing new products Wills, Gordon

by Wills, Gordon | Hayhurst, Roy | Midgley, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Crosby Lockwood Staples 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 W4C7 (1).

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Meeting of the minds: creating the market-based enterprise Barabba, Vincent P.

by Barabba, Vincent P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B2M3 (1).

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Creating breakthrough products: innovation from product planning to program approval Cagan, Jonathan

by Cagan, Jonathan | Vogel, Craig M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) Pte. Ltd., 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 C2C7-1 (6).

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Hidden in plain sight: how to create extraordinary products for tomorrow's customers Chipchase, Jan

by Chipchase, Jan | Steinhardt, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Harper Business 2010Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 C4H4 (1).

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