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Product strategy and management

by Berg, Thomas L [Editor] | Shuchman, Abe [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston, Inc. 1963Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B5P7 (1).

Variety for sale: mass customization or mass confusion? Huffman, Cynthia

by Huffman, Cynthia | Kahn, Barbara E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 H8V2 (1).

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