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Neuromarketing in the B-to-B sector: importance, potential and its implications for brand management

by Gentner, Friedrich.

Publisher: Hamburg Diplomica Verlag GmbH 2012Availability: No items available Checked out (1).

Consumer neuroscience

by Russell, Jesse | Cohn, Ronald.

Publisher: USA LENNEX Corp 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 R8C6] (1).

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