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Consumer behaviour and the practice of marketing

by Runyon, Kenneth E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Columbus, Ohio Charles E. Merrill Publishing Company 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 R8C6] (1).

The laws of choice: predicting consumer behaviour

by Marder, Eric.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M2L2] (1).

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