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Strategic marketing management: concepts and cases: an Indian context

by Khurana, Rakesh | Ravichandran, A. N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Global Business Press 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K4S8] (1).

Marketing whitebook 2015-16: an in-depth look at consumer traits across different industry sectors, social strata, the triggers that impact purchase decisions ... and the best routes to engage India's connected consumers

by Business World | Nielsen Company.

Edition: 11th Publisher: New Delhi Business World 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8005 B8M2/2015-16] (1).

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