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Consumer evaluation of brand extensions: the process, and moderating role of involvement (Thesis)

by Ganapathy, Shobha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1998Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 1998/04 ] (2).

Marketing whitebook 2015-16: an in-depth look at consumer traits across different industry sectors, social strata, the triggers that impact purchase decisions ... and the best routes to engage India's connected consumers

by Business World | Nielsen Company.

Edition: 11th Publisher: New Delhi Business World 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8005 B8M2/2015-16] (1).

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