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Effective marketing: creating and keeping customers in an e-commerce world

by Zikmund, William G | D'Amico, Michael.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia South-Western/Thomson Learning 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Z4E3/2002] (1).

Globalization of consumer markets : structures and strategies

by Hassan, Salah R [Editor] | Kaynak, Erdener [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York International Business Press 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 G51] (1).

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