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Marketing in a multicultural world: ethnicity, nationalism, and cultural identity

by Costa, Janeen Arnold [Editor] | Bamossy, Gary J [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M217] (1).

Convergence marketing: strategies for reaching the new hybrid consumer

by Wind, Yoram Jerry | Gunther, Robert E | Mahajan, Vijay.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4C6] (1).

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