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Hub culture: the next wave of urban consumers

by Stalnaker, Stan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley(Asia) 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8H8] (1).

Six weeks to marketing excellence

by Chartered Management Institute.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Hodder & Stoughton 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C4S4] (1).

Consumer evaluation of brand extensions: the process, and moderating role of involvement (Thesis)

by Ganapathy, Shobha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1998Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 1998/04 ] (2).

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