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The laws of choice: predicting consumer behaviour Marder, Eric

by Marder, Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 M2L2 (1).

Six weeks to marketing excellence

by Chartered Management Institute.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Hodder & Stoughton 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C4S4 (1).

Ethnography for marketers: a guide to consumer immersion Mariampolski, HY

by Mariampolski, HY.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2006Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.834 M2E8 (1).

Consumer behaviour Engel, James F.

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth The Dryden Press 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 E6C6 /93 (1).

Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research Bearden, William O.

by Bearden, William O | Mobley, Mary F | Netemeyer, Richard G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Newbury Park Sage publications 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B3H2 (1).

Consumer behaviour: behavioural aspects of marketing Rice, Chris

by Rice, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth Heinemann 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 R4C6 (1).

Consumer behaviour: readings on domestic and international issues

by Greene, Joel N [Editor] | Elaine Sherman [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Needham Heights Simon & Schuster Custom Publicshing 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 C61 (1).

Globalization of consumer markets : structures and strategies

by Hassan, Salah R [Editor] | Kaynak, Erdener [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York International Business Press 1994Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 G51 (1).

Strategic marketing management: concepts and cases: an Indian context Khurana, Rakesh

by Khurana, Rakesh | Ravichandran, A. N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Global Business Press 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 K4S8 (1).

Digital marketing: global strategies from the world's leading experts Wind, Yoram Jerry

by Wind, Yoram Jerry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 W4D4 (1).

Global marketing and advertising: understanding cultural paradoxes de Mooij, Marieke

by de Mooij, Marieke.

Edition: 3rd ed. Publisher: Los Angeles Sage publications 2010Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M6G5/2010 (1).

Neuromarketing in the B-to-B sector: importance, potential and its implications for brand management Gentner, Friedrich

by Gentner, Friedrich.

Publisher: Hamburg Diplomica Verlag GmbH 2012Availability: No items available : Checked out (1).

Consumer neuroscience Russell, Jesse

by Russell, Jesse | Cohn, Ronald.

Publisher: USA LENNEX Corp 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8342 R8C6 (1).

Marketing whitebook 2015-16: the essential handbook for marketers

by Businessword.

Edition: 11thMaterial type: Text Text; Literary form: Not fiction Publisher: New Delhi Businessworld 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8005 B8M2/2015-16 (1).

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