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The laws of choice: predicting consumer behaviour

by Marder, Eric.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M2L2] (1).

Six weeks to marketing excellence

by Chartered Management Institute.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Hodder & Stoughton 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C4S4] (1).

Ethnography for marketers: a guide to consumer immersion

by Mariampolski, HY.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.834 M2E8] (1).

Consumer behaviour

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth The Dryden Press 1993Availability: No items available Checked out (1).

Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research

by Bearden, William O | Mobley, Mary F | Netemeyer, Richard G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Newbury Park Sage publications 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B3H2] (1).

Consumer behaviour: behavioural aspects of marketing

by Rice, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth Heinemann 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 R4C6] (1).

Consumer behaviour: readings on domestic and international issues

by Greene, Joel N [Editor] | Elaine Sherman [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Needham Heights Simon & Schuster Custom Publicshing 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C61] (1).

Globalization of consumer markets : structures and strategies

by Hassan, Salah R [Editor] | Kaynak, Erdener [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York International Business Press 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 G51] (1).

Strategic marketing management: concepts and cases: an Indian context

by Khurana, Rakesh | Ravichandran, A. N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Global Business Press 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K4S8] (1).

Digital marketing: global strategies from the world's leading experts

by Wind, Yoram Jerry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4D4 ] (1).

Global marketing and advertising: understanding cultural paradoxes

by de Mooij, Marieke.

Edition: 3rd ed. Publisher: Los Angeles Sage publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6G5/2010] (1).

Neuromarketing in the B-to-B sector: importance, potential and its implications for brand management

by Gentner, Friedrich.

Publisher: Hamburg Diplomica Verlag GmbH 2012Availability: No items available Checked out (1).

Consumer neuroscience

by Russell, Jesse | Cohn, Ronald.

Publisher: USA LENNEX Corp 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 R8C6] (1).

Marketing whitebook 2015-16: an in-depth look at consumer traits across different industry sectors, social strata, the triggers that impact purchase decisions ... and the best routes to engage India's connected consumers

by Business World | Nielsen Company.

Edition: 11th Publisher: New Delhi Business World 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8005 B8M2/2015-16] (1).

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