Indian Institute of Management Ahmedabad

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Consumer behavior

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago The Dryden Press 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 E6C6/93] (1).

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Consumer behavior

by Engel, James F | Kollat, David T | Blackwell, Roger D.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 E6C6] (4).

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Consumer behaviour and the practice of marketing

by Runyon, Kenneth E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Columbus, Ohio Charles E. Merrill Publishing Company 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 R8C6] (1).

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Marketing and consumer behaviour

by Singh, Raghbir.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep & Deep Publications 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S4M2] (1).

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Marketing in a multicultural world: ethnicity, nationalism, and cultural identity

by Costa, Janeen Arnold [Editor] | Bamossy, Gary J [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M217] (1).

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Marketing and consumer research in the public interest

by Paul, Ronald Hill [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M21] (1).

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Analyzing decision making: metric conjoint analysis

by Louviere, Jordan J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Newbury Park Sage publications 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6A6] (1).

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Marketing nuggets: conceptual dimensions in marketing

by Ramesh Kumar, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House PVT LTD 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2M2] (1).
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Why we buy: the science of shopping

by Underhill, Paco.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Simon & Schuster 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 U6W4] (1).

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Now or never: how companies must change today to win the battle for internet consumers

by Modahl, Mary.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6N6] (1).
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Service management and operations

by Haksever, Cengiz | Render, Barry | Russell, Roberta S | Murdick, Robert G.

Edition: 2nd ed. International EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Prentice-Hall International, Inc. 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2S3/2000] (1).

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Consumer behaviour and marketing strategy

by Peter, J. Paul | Olson, Jerry C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Irwin/McGraw Hill 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 P3C6/99] (1).

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Breaking compromises: opportunities for action in consumer markets from the Boston consulting group

by Silverstein, Michael J [Editor] | Stalk, George [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B7] (1).

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Effective marketing: creating and keeping customers in an e-commerce world

by Zikmund, William G | D'Amico, Michael.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia South-Western/Thomson Learning 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Z4E3/2002] (1).

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Convergence marketing: strategies for reaching the new hybrid consumer

by Wind, Yoram Jerry | Gunther, Robert E | Mahajan, Vijay.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4C6] (1).
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Customer behaviour: a managerial perspective

by Sheth, Jagdish N | Mittal, Banwari.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia South-Western/Thomson Learning 2002Availability: No items available Checked out (1).

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Digital marketing: using new technologies to get closer to your customers

by Rowan, Will.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R6D41] (1).
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The next economy: will you know where your customers are?

by Ettenberg, Elliott.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E8N3] (1).

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Hub culture: the next wave of urban consumers

by Stalnaker, Stan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley(Asia) 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8H8] (1).
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Marketing power of emotion

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2003Availability: No items available Checked out (1).

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