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Consumer behavior Engel, James F.

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago The Dryden Press 1990Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 E6C6/93 (1).

Consumer behavior Engel, James F.

by Engel, James F | Kollat, David T | Blackwell, Roger D.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 E6C6 (4).

Consumer behaviour Mowen, John C.

by Mowen, John C.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Macmillan 1990Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 M6C6/90-1 (2).

Consumer behaviour and the practice of marketing Runyon, Kenneth E.

by Runyon, Kenneth E.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Columbus, Ohio Charles E. Merrill Publishing Company 1980Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 R8C6 (1).

Marketing and consumer behaviour Singh, Raghbir

by Singh, Raghbir.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep & Deep Publications 1989Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 S4M2 (1).

Marketing in a multicultural world: ethnicity, nationalism, and cultural identity

by Costa, Janeen Arnold [Editor] | Bamossy, Gary J [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1995Availability: No items available : Checked out (1).

Marketing and consumer research in the public interest

by Paul, Ronald Hill [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 M21 (1).

Accounting for tastes Becker, Gary S.

by Becker, Gary S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Harvard University Press 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B3A2 (1).

The world of consumption Fine, Ben

by Fine, Ben | Leopold, Ellen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 F4W6 (1).

Analyzing decision making: metric conjoint analysis Louviere, Jordan J.

by Louviere, Jordan J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Newbury Park Sage publications 1988Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 L6A6 (1).

Marketing nuggets: conceptual dimensions in marketing Ramesh Kumar, S.

by Ramesh Kumar, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House PVT LTD 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R2M2 (1).
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Electronic commerce: opportunities and challenge for government

by Organization for Economic Cooperation and Development.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Paris Organisation for Economic Co-operation and Development 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 382 O7E5 (1).

McDonaldization revisited: critical essays on consumer culture

by Alfino, Mark [Editor] | Caputo, John S [Editor] | Wynyard, Robin [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Praeger 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 339.42 M2 (1).

Why we buy: the science of shopping Underhill, Paco

by Underhill, Paco.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Simon & Schuster 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 U6W4 (1).

Transaction decoupling: the effects of price bundling on the decision to consume Soman, Dilip

by Soman, Dilip | Gourville, John T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 339.42 S6T7 (1).

Now or never: how companies must change today to win the battle for internet consumers Modahl, Mary

by Modahl, Mary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M6N6 (1).

Learning from global buyers Schmitz, Hubert

by Schmitz, Hubert | Knorringa, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Brighton Institute of Development Studies 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 S2L3 (1).

Service management and operations Haksever, Cengiz

by Haksever, Cengiz | Render, Barry | Russell, Roberta S | Murdick, Robert G.

Edition: 2nd ed. International EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Prentice-Hall International, Inc. 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H2S3/2000 (1).

Getting into your customer's head: 8 secret roles of selling your competitors don't know Davis, Kevin

by Davis, Kevin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.85 D2G3 (1).

Consumer behaviour and marketing strategy Peter, J. Paul

by Peter, J. Paul | Olson, Jerry C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Irwin/McGraw Hill 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 P3C6/99 (1).

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