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Product differentiation and non-price competition Ireland, Norman J.

by Ireland, Norman J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Basil Blackwell 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 I7P7 (1).

Marketing warfare

by Ries, Al | Trout, Jack [Co-author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Plume Book 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R4M2-1 (3).

Operations research in sellers competition: a stochastic microtheory Sengupta, S. Sankar

by Sengupta, S. Sankar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S3O7 (1).

Competition in the marketplace Stern, Louis W.

by Stern, Louis W | Grabner, John R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Glenview, Ill Scott, Foresman and Co. 1970Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8C6 (1).

Marketing strategy: relationships, offerings, timing and resource allocation Sudharshan, Devanathan

by Sudharshan, Devanathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8M2 (1).

Marketing in the new era: combating competition in a globalizing economy Panwar, J.S.

by Panwar, J. S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 P2M2 (1).

Competition, innovation and the microsoft monopoly: antitrust in the digital marketplace; proceedings of

by Progress & Freedom Foundation Washington, D. C. February 5, 1998 | Eisenach, Jeffrey A [Editor] | Lenard, Thomas M [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Kluwer Academic Publishers 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.8 C6 (1).

Differentiate or die: survival in our era of killer competition Trout, Jack

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 T7D4 (1).

Global and transnational business: strategy and management Stonehouse, George

by Stonehouse, George | Campbell, David | Hamill, Jim | Purdie, Tony.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons,LTD 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 S8G5 (1).

Ascending the value spiral: from insight to innovation Ramachander, S.

by Ramachander, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R2A8 (1).

Riding the storm: strategic planning in turbulent markets Michaluk, Gerald

by Michaluk, Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill Companies 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 M4R41 (1).

Global and transnational business: strategy and management Stonehouse, George

by Stonehouse, George | Campbell, David | Hamill, Jim | Purdie, Tony.

Edition: 2d edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons, Ltd 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 S8G5/2004 (1).

Knowledge-based marketing: the twenty-first century competitive edge Chaston, Ian

by Chaston, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C4K6 (1).

Hearing the voice of the market: competitive advantage through creative use of market information Barabba, Vincent P.

by Barabba, Vincent P | Zaltman, Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. Harvard Business School Press 1991Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B2H3 (1).

The government's guide to market testing

by Great Britain. Office of Public Service and Science Effeciency Unit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Her Majesty's Stationery Office 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: GP 658.8 G7G6 (1).

Strategy and market structure: competition, oligopoly, and the theory of games Shubik, Martin

by Shubik, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1959Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.522 S4S8 (1).

Marketing warfare by Al Ries and Jack Trout

by Ries, Al.

Edition: 20th Anniversary ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Private Limited 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R4M2 (1).

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