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Marketing warfare

by Ries, Al | Trout, Jack [Co-author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Plume Book 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R4M2-1 (3).

Differentiate or die: survival in our era of killer competition Trout, Jack

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 T7D4 (1).

Differentiate or die: survival in our era of killer competition Trout, Jack

by Trout, Jack | Rivkin, Steve.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Westland Publications 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 T7D4 (1).

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