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Product differentiation and non-price competition Ireland, Norman J.

by Ireland, Norman J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Basil Blackwell 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 I7P7 (1).

Marketing strategy: relationships, offerings, timing and resource allocation Sudharshan, Devanathan

by Sudharshan, Devanathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8M2 (1).

Global and transnational business: strategy and management Stonehouse, George

by Stonehouse, George | Campbell, David | Hamill, Jim | Purdie, Tony.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons,LTD 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 S8G5 (1).

Global and transnational business: strategy and management Stonehouse, George

by Stonehouse, George | Campbell, David | Hamill, Jim | Purdie, Tony.

Edition: 2d edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons, Ltd 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 S8G5/2004 (1).

Knowledge-based marketing: the twenty-first century competitive edge Chaston, Ian

by Chaston, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C4K6 (1).

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