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Marketing warfare

by Ries, Al | Trout, Jack [Co-author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Plume Book 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R4M2-1 (3).

Hearing the voice of the market: competitive advantage through creative use of market information Barabba, Vincent P.

by Barabba, Vincent P | Zaltman, Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. Harvard Business School Press 1991Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B2H3 (1).

The government's guide to market testing

by Great Britain. Office of Public Service and Science Effeciency Unit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Her Majesty's Stationery Office 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: GP 658.8 G7G6 (1).

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