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Brand new: solving the innovation paradox: how great brands invent and launch new products, services, and business models Maddock, G. Michael

by Maddock, G. Michael | Uriarte, Luisa C | Miller, Brett S | Douglas, Maddock | Flaim, Javier | Brown, Paul B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken John Wiley & Sons 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 M2B7 (1).

Just start: take action, embrace uncertainty, create the future

by Schlesinger, Leonard A | Kiefer, Charles F [Co-author] | Brown, Paul B [Co-author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2012Availability: No items available : Checked out (1).

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