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International business

by Czinkota, Michael R | Moffett, Michael H | Ronkainen, Ilkka A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth Dryden Press 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.88 C9I6/99] (1).

International marketing

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth Dryden Press 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C9I6/98] (1).

Global marketing imperative : positioning your company for the new world of business

by Czinkota, Michael R | Ronkainen, Ilkka A | Tarrant, John J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 C9G5] (1).

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