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Marketing warfare

by Ries, Al | Trout, Jack [Co-author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Plume Book 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R4M2-1] (3).

War in the boardroom: why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

by Ries, Al | Ries, Laura.

Publisher: New York Collins Business 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 R4W2] (1).

Marketing warfare by Al Ries and Jack Trout

by Ries, Al.

Edition: 20th Anniversary ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Private Limited 2012Availability: No items available Checked out (1).

The 22 immutable laws of marketing: violate them at your own risk

by Ries, Al | Trout, Jack.

Publisher: New York Harper Business 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R4T9- 2] (1). Lost (1).

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