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Advertising and promotion: an integrated marketing communications perspective Belch, George E.

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York MacGraw-Hill Irwin 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 B3A2/2012 (1).

Advertising and promotion: an integrated marketing communications perspective Belch, George E.

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill Irwin 2009Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 B3A2/2009 (1).

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