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Marketing analytics: essential tools for data-driven decisions by Venkatesan, Rajkumar | Farris, Paul W [Co-author] | Wilcox, Ronald T [Co-author]. Material type:  Book; Literary form:
Not fiction
Publication details: Charlottesville University of Virginia Press 2021Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 V3M2.
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Decisions in marketing: cases and text by Ring, Lawrence J | Newton, Derek A | Borden, Neil H | Farris, Paul W. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Homewood BPI/Irwin 1989Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 D3.
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Cases in advertising and promotion management by Quelch, John A | Farris, Paul W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Plano, Texas Business Publications 1983Availability: Items available for loan: Vikram Sarabhai Library (3) Call number: 659.1 Q8C2-2, ...
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