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		Marketing analytics: essential tools for data-driven decisions by Venkatesan, Rajkumar \| Farris, Paul W [Co-author] \| Wilcox, Ronald T [Co-author]. Material type: Book; Literary form: Not fiction Publication details: Charlottesville University of Virginia Press 2021Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 V3M2. Place hold Add to cart (remove)
		Marketing metrics: the definitive guide to measuring marketing performance by Farris, Paul W \| Bendle, Neil T \| Pfeifer, Philip E \| Reibstein, David J. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd., 2011Availability: Not available: Checked out (1). Place hold Add to cart (remove)
		Marketing metrics: 50+ metrics every executive should master by Farris, Paul W \| Bendle, Neil T \| Pfeifer, Philip E \| Reibstein, David J. Publication details: New Delhi Dorling Kindersley(India) Pvt. Ltd. 2008Availability: Not available: Checked out (1). Place hold Add to cart (remove)

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