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		Marketing metrics: the definitive guide to measuring marketing performance by Farris, Paul W \| Bendle, Neil T \| Pfeifer, Philip E \| Reibstein, David J. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 F2M2. Place hold Add to cart (remove)
		Marketing metrics: 50+ metrics every executive should master by Farris, Paul W \| Bendle, Neil T \| Pfeifer, Philip E \| Reibstein, David J. Publication details: New Delhi Dorling Kindersley(India) Pvt. Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83015118 F2M2. Place hold Add to cart (remove)

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