Indian Institute of Management Ahmedabad

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International marketing: a comparative systems approach

by Carson, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C2I6-1] (6).

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Corporate marketing planning

by Brion, John M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7C6] (1).
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Consumer behavior and the behavioral sciences: theories and applications

by Britt, Steuart Henderson [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B7C6-1] (4).

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Marketing research: information systems and decision making

by Schoner, Bertram | Uhl, Kenneth P.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S2M2] (1).

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Macro marketing: a social perspective

by Moyer, Reed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6M2] (1).

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Managing the marketing function: concepts, analysis, and application

by Rathmell, John M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2M2] (1).

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The environment of marketing behaviour: selections from the literature

by Holloway, Robert J | Hancock, Robert S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 H6E6] (1).

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Marketing and social issues: an action reader

by Wish, John R [Editor ] | Gamble, Stephen H [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons Inc. 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80973 W4M2] (1).

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Personal selling: behavioral science readings and cases

by Bearden, James H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.85 B3P3] (1).

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Marketing communications: a behavioral approach to men, messages and media

by Crane, Edgar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10115 C7M2-1] (2).

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Marketing communications: decision making as a process of interaction between buyer and seller

by Crane, Edgar.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10115 C7M2] (1).

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Marketing logistics: perspectives viewpoints

by Marks, Norton E | Taylor, Robert Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M2 ] (1).

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Marketing in a changing environment

by Holloway, Robert J | Hancock, Robert S.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H6M2 ] (1).

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Price policies and practices: a source book in readings

by Mulvihill, Donald F | Paranka, Stephen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.52 M8P7] (1).

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