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International marketing: a comparative systems approach
by Carson, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons, Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C2I6-1] (6).
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Corporate marketing planning
by Brion, John M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7C6] (1).
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Consumer behavior and the behavioral sciences: theories and applications
by Britt, Steuart Henderson [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B7C6-1] (4).
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Marketing research: information systems and decision making
by Schoner, Bertram | Uhl, Kenneth P. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S2M2] (1).
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Macro marketing: a social perspective
by Moyer, Reed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons, Inc. 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6M2] (1).
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Managing the marketing function: concepts, analysis, and application
by Rathmell, John M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2M2] (1).
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The environment of marketing behaviour: selections from the literature
by Holloway, Robert J | Hancock, Robert S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 H6E6] (1).
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Marketing and social issues: an action reader
by Wish, John R [Editor ] | Gamble, Stephen H [Editor ]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons Inc. 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80973 W4M2] (1).
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Personal selling: behavioral science readings and cases
by Bearden, James H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.85 B3P3] (1).
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Marketing communications: a behavioral approach to men, messages and media
by Crane, Edgar. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10115 C7M2-1] (2).
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Marketing communications: decision making as a process of interaction between buyer and seller
by Crane, Edgar. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10115 C7M2] (1).
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Marketing logistics: perspectives viewpoints
by Marks, Norton E | Taylor, Robert Martin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons, Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M2 ] (1).
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Marketing in a changing environment
by Holloway, Robert J | Hancock, Robert S. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H6M2 ] (1).
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Price policies and practices: a source book in readings
by Mulvihill, Donald F | Paranka, Stephen. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons, Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.52 M8P7] (1).
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