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Marketing communications: a behavioral approach to men, messages and media

by Crane, Edgar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10115 C7M2-1] (2).

Marketing communications: decision making as a process of interaction between buyer and seller

by Crane, Edgar.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10115 C7M2] (1).

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