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Promotional strategy

by Engel, James F | Wales, Hugh G | Warshaw, Martin R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.82 E6P7/67-1] (2).

The economic effects of advertising

by Borden, Neil H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago Richard D. Irwin 1942Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.11 B6E2] (1).

Advertising management: selected readings

by Boyd, Harper W [Editor] | Joseph W. Newman [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin 1965; Bombay D.B. Taraporewala Sons & Co. Pvt. Ltd., 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.9591 B6A2-3] (4).

Advertising concepts and application: a student supplement

by Bove, Courtland L | Arens, William F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin, Inc. 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B6A2] (1).

Contemporary advertising

by Bovee, Courtland L | Arens, William F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin, Inc. 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B6C6] (1).

Contemporary advertising: instructor's manual

by Bovee, Courtland L | Arens, William F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin, Inc. 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B6C6(supp)] (1).

Advertising: theory and practice

by Sandage, Charles Harold | Fryburger, Vernon.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill Richard D.Irwin, Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 S2A2] (1).

Advertising: theory and practice

by Sandage, Charles Harold | Fryburger, Vernon.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill Richard D. Irwin, Inc. 1958Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 S2A2-1] (2).

Advertising to business

by Smith, Ronald Beatcher.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1957Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 S6A2] (1).

Advertising techniques and management

by Zacher, Robert Vincent.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 Z2A2] (1).

Advertising techniques and management

by Zacher, Robert Vincent.

Edition: Revised editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 Z2A2] (1).

Readings in advertising and promotion strategy

by Barban Arnold M | Sandage, C. H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1082 B2R3] (1).

The promise of advertising

by Sandage, C. H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1082 S2P7] (1).

The role of advertising: a book of readings

by Sandage, C. H [Editor] | Fryburger, Vernon [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1082 S2P6-1] (2).

Advertising management: text and cases

by Borden, Neil H | Marshall, Martin V.

Edition: Revised editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.11 B6A2-1] (4).

Advertising theory and practice

by Sandage, Charles Harold | Fryburger, Vernon.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill Richard D.Irwin, Inc. 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 S2A2 ] (1).

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