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Advertising management

by Aaker, David A | Mayers, John G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs., New Jersey Prentice-Hall 1982; New Delhi Prentice-Hall of India Pvt. Ltd. 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2-1] (4).

Advertising management: introductor's manual with tests

by Aaker, David A | Mayers, John G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs. Prentice-Hall, Inc. 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2(Supp)] (1).

Advertising management

by Aaker, David A | Mayers, John G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs., New Jersey Prentice-Hall 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2-1] (2).

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