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Up close and personal?: customer relationship marketing @ Work

by Gamble, Paul R | Stone, Merlin | Woodcock, Neil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 G2U7] (1).

Clicks, bricks and brands : the marriage of online and offline business

by Lindstrom, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.87 L4C5] (1).

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers

by Foss, Bryan | Stone, Merlin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 F6S8] (1).

The B2B e-commerce handbook: how to transform your business-to-business global marketing strategy

by Haig, Matt.

Publisher: London Kogan Page Ltd. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 004.6 H2B8] (1).

E-marketing handbook: an indispensable guide to marketing, your products and services on the Internet

by Haig, Matt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Ltd. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2E5] (1).

Digital marketing: using new technologies to get closer to your customers

by Rowan, Will.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R6D41] (1).

Paid attention: innovative advertising for a digital world

by Yakob, Faris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 Y2P2] (1).

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