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Artificial intelligence marketing and predicting consumer choice: an overview of tools and techniques

by Struhl, Steven.

Material type: book Book; Literary form: Not fiction Publisher: New York Kogan Page 2017Availability: No items available Checked out (1).

Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge

by King, Katie.

Material type: book Book Publisher: London Kogan Page 2019Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80028563 K4U8] (1).

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