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Behavioral and management science in marketing by Davis, Harry L [Editor] | Silk, Alvin J [Editor] | Cook, Victor J [Contributor] | Day, George S [Contributor] | Herniter, Jerome D [Contributor] | Little, John D. C [Contributor] | Lodish, Leonard M [Contributor] | Institute of Management Sciences, College on Marketing. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1978Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B3 (1).
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Advertising Cohen, Dorothy by Cohen, Dorothy. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons, Inc. 1972Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 C6A2 (1).
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Quantitative theories in advertising Rao, Ambar G. by Rao, Ambar G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1970Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1018 R2Q8 (1).
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An autobiography Ogilvy, David by Ogilvy, David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1092 O4A8 (1).
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