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Behavioral and management science in marketing

by Davis, Harry L [Editor] | Silk, Alvin J [Editor] | Cook, Victor J [Contributor] | Day, George S [Contributor] | Herniter, Jerome D [Contributor] | Little, John D. C [Contributor] | Lodish, Leonard M [Contributor] | Institute of Management Sciences, College on Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1978Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B3 (1).

The marketing of professional accounting services Mohan, James Joseph

by Mohan, James Joseph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John-Wiley & Sons 1978Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8965761 M2M2 (1).

Advertising Cohen, Dorothy

by Cohen, Dorothy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1972Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 C6A2 (1).

Cases in advertising and promotion management Patti, Charles H.

by Patti, Charles H | Murphy, John H.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1983Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 P2C2 (1).

Marketing communications: a behavioral approach to men, messages and media Crane, Edgar

by Crane, Edgar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1965Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.10115 C7M2-1 (2).

Marketing communications: decision making as a process of interaction between buyer and seller Crane, Edgar

by Crane, Edgar.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1972Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.10115 C7M2 (1).

Quantitative theories in advertising Rao, Ambar G.

by Rao, Ambar G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1970Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1018 R2Q8 (1).

Building brand identity: a strategy for success in a hostile marketplace Upshaw, Lynn B.

by Upshaw, Lynn B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 U7B8 (1).

Marketing on the internet: multimedia strategies for the world wide web Ellsworth, Jill H.

by Ellsworth, Jill H | Ellsworth, Matthew V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: R 658.84 E5M2-1 (2).

Disruption: overturning conventions and shaking up the marketplace Dru, Jean-Marie

by Dru, Jean-Marie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 D7D4 (1).

Masterminding the store: advertising, sales promotion, and the new marketing reality Ziccardi, Donald

by Ziccardi, Donald | Moin, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.87 Z4M2 (1).

Under the radar: talking to today's cynical consumer Bond, Jonathan

by Bond, Jonathan | Kirshenbaum, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.10973 B6U6 (1).

An autobiography Ogilvy, David

by Ogilvy, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1092 O4A8 (1).

Truth, lies, and advertising: the art of account planning Steel, Jon

by Steel, Jon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.113 S8T7 (1).

Competitive branding: winning in the market place with value-added brands Nilson, Torsten H.

by Nilson, Torsten H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 N4C6 (1).

Another one bites the grass: making sense of international advertising Anholt, Simon

by Anholt, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 A6A6 (1).

Differentiate or die: survival in our era of killer competition Trout, Jack

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 T7D4 (1).

Affiliate selling: building revenue on the web Helmstetter, Greg

by Helmstetter, Greg | Metivier, Pamela.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.80285 H3A3 (1).

What makes winning brands different?: the hidden method behind the world's most successful brands Buchholz, Andreas

by Buchholz, Andreas | Wordemann, Wolfram.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chinchester John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 B8W4 (1).

Brand manners: how to create the self-confident organisation to live the brand Pringle, Hamish

by Pringle, Hamish | Gordon, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 P7B7 (1).

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