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International marketing: a comparative systems approach

by Carson, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C2I6-1] (6).

Applications of the sciences in marketing management

by Bass, Frank M [Editor] | King, Charles W [Editor] | Pessemier, Edgar A [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B2A7-1] (2).

Corporate marketing planning

by Brion, John M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7C6] (1).
Lists:

Marketing management: text and cases

by Dalrymple, Douglas J | Parsons, Leonard J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santa Barbara John Wiley & Sons, Inc. 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M2] (1).

Sales management

by Downing, George D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons Inc. 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 D6S2] (1).

Consumer behavior and the behavioral sciences: theories and applications

by Britt, Steuart Henderson [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B7C6-1] (4).

The theory of buyer behavior

by Howard, John A | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H6T4-2] (1). Lost (1).

Marketing research: information systems and decision making

by Schoner, Bertram | Uhl, Kenneth P.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S2M2] (1).

Marketing research: information systems and decision making

by Uhl, Kenneth P | Schoner, Bertram.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 U4M3] (1).

World marketing: a multinational approach

by Ryans, John K | Baker, James C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons, Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.16 R9W6-1] (5).

Introduction to marketing: an administrative approach

by Lipson, Harry Aaron | Darling, John R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L4I6] (1).

Macro marketing: a social perspective

by Moyer, Reed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6M2] (1).

Marketing problems: situations for analysis

by Uhr, Ernest B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons Inc. 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 U4M2] (1).

Managing the marketing function: concepts, analysis, and application

by Rathmell, John M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2M2] (1).

The environment of marketing behaviour: selections from the literature

by Holloway, Robert J | Hancock, Robert S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 H6E6] (1).

Marketing and social issues: an action reader

by Wish, John R [Editor ] | Gamble, Stephen H [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons Inc. 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80973 W4M2] (1).

On knowing the consumer

by Newman, Joseph W [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83973 C6O6] (1).

The marketing channel: a conceptual viewpoint

by Mallen, Bruce E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8408 M2M2] (1).

Personal selling: behavioral science readings and cases

by Bearden, James H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.85 B3P3] (1).

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