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Product-country images: impact and role in international marketing

by Papadopoulos, Nicolas [Editor] | Heslop, Louis A [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York International Business Press 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P7] (1).

Global perspectives in cross-cultural and cross-national consumer research

by Manrai, Ajay K [Editor ] | Manrai, Lalita A [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York International Business Press 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G5] (1).

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