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Euromarketing : effective strategies for international trade and export

by Erdener, Kaynak [Editor] | Ghauri, Pervez N [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New york International Business Press 1994Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 E8 (1).

Product-country images: impact and role in international marketing

by Papadopoulos, Nicolas [Editor] | Heslop, Louis A [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York International Business Press 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 P7 (1).

How to utilize new information technology in the global marketplace: a basic guide

by Karakaya, Fahri [Editor] | Kaynak, Erdener [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York International Business Press 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 H6 (1).

Global perspectives in cross-cultural and cross-national consumer research

by Manrai, Ajay K [Editor ] | Manrai, Lalita A [Editor ].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York International Business Press 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 G5 (1).

International business teaching

by Kaynak, Erdener [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York International Business Press 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.88 I6 (1).

Market evolution in Developing countries: the unfolding of the Indian market Jain, Subhash C.

by Jain, Subhash C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York International Business press 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 382.0954073 J2M2 (1).

Globalization of consumer markets : structures and strategies

by Hassan, Salah R [Editor] | Kaynak, Erdener [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York International Business Press 1994Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 G51 (1).

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